Eye Toy is a “multimodal,” these are input systems that do not require direct physical contact from the player: they receive input via audio or visual means increasing the usability for a gamer. The design of Eye Toy is to make the control of gaming less intimidating to inexperienced users, and hence attract new gamers to the market. Sony has realized that video games are the entry point for their strategy for continued growth into the living room. But the problem is that decisions in the living room are still mostly made by those Geoffrey Moore might label the “late majority”, the parents, grandparents, women, and all sorts of other demographics who together represent half the market and who would prefer to keep console systems and their long, jumbled cords connected to TVs in the basement, and kids’ bedrooms. These types of people generally lack the desire and patience to learn and gain the competence required to enjoy more complex games like Halo or Grand Theft Auto. Even if they wished to try, they have not developed the thumb and finger coordination required to simultaneously operate two analogue thumb sticks while also pressing a button combo. Eye Toy fills this gap in the market and now mum can wash soap bubbles off a window whilst dad is spinning plates. Neither has had to pick up a controller or learn where the Y1, square, or R buttons are. The Eye-Toy’s accessibility and intuitive interface encourages high levels of physicality combined with the opportunity for multiplayer participation that helps foster a sense of community in game play.